Our Team


Libia Sánchez

President Assistant

Darling Sandoval

Finance Manager

Evelyn Useche

Accounting Manager

José Carvajal

National & International Coordination

Meet the president

Freddy Martinez

Outstanding in continuous leadership, managing in times of adversity and always looking to the future, he has developed optimally both personally and professionally, a very empathic person, and always attentive, continuously observing the best situations and thus taking advantage of opportunities and in turn solve problems optimally, always oriented to personal improvement.

Our History

The company was born on December 23, 2005, beginning the history of the Fruit and Vegetable Society, better known as SOFRUVER DE VENEZUELA, with the direction of Dr. Fredy Yovany Martínez, as the main headquarters at that time was the local number 29 of the Táriba Wholesale Market, Cárdenas municipality, Táchira state, Venezuela, dedicating itself to importing fruits and vegetables from Chile to be marketed throughout the country.
Some time later, the offices located on Calle 2 de Táriba were established as administrative branches, where today a whole team remains that believes and trusts in the growth of our Organization and always works towards increasing its activities.

Our Values


We are a growing and expanding Organization, which
produces, processes and markets quality food products with high nutritional value, satisfying the consumer needs in the domestic market.


To be a leading Organization, provider of products
quality organic food, with recognition in
the regional, national and international market at the forefront
of technology. Strengthening the commitment to values ​​and
social responsability.